Tortis Sportswear
As the Creative Director and Producer for Tortis Sportswear’s launch campaign, I led the development and execution of the brand’s visual identity, ensuring that the imagery aligned with its core values and market positioning. I conceptualized the creative direction, defining the aesthetic, tone, and storytelling approach to resonate with the target audience.
I briefed the photographer, providing clear guidelines on composition, lighting, and mood to capture the essence of Tortis Sportswear. I also oversaw styling, sourced locations, and gave model direction to ensure a cohesive and high-impact visual narrative. From pre-production planning to on-set execution and post-production refinements, I managed every detail to deliver compelling and unique imagery that successfully introduced the brand to the market.
Square Organics
I led the rebranding and campaign development for Square Organics, redefining the brand’s visual identity and messaging to better align with its evolving audience and market trends. This included overseeing the brand refresh, from developing a brand media hub called Mood Board to identifying the target consumer.
I spearheaded the creative direction for the rebrand launch campaign, ensuring consistency across digital, social, and event touchpoints. This involved strategizing content, briefing creatives, and crafting campaign assets that emphasized Square Organics’ commitment to clean, plant-based nutrition for a community of ambitious women. By aligning storytelling with consumer insights, I helped strengthen brand recognition and engagement, positioning Square Organics for its next phase of growth.
Malibu Triathlon
I managed the Celebrity Division for the Malibu Triathlon, overseeing all aspects of talent relations, logistics, and event coordination. This included securing high-profile participants, facilitating communication between talent teams and event organizers, and ensuring a seamless experience for celebrity athletes from registration to race day.
I coordinated VIP accommodations, media appearances, and brand partnerships, ensuring that celebrity involvement aligned with both charitable fundraising efforts and overall event visibility. Additionally, I worked closely with PR teams to maximize coverage, leveraging celebrity participation to enhance awareness and engagement for the event’s philanthropic mission.
Nike
As the Digital Specialist for the Nike Women’s Half Marathon, I was responsible for creating and executing the digital strategy to drive participant engagement and amplify the event’s visibility. I managed the event’s digital platforms, including social media channels, email campaigns, and website updates, along with a web-based training app, to ensure consistent brand messaging and a seamless user experience.
I developed content that inspired and motivated participants, such as training tips, countdown campaigns, and race day highlights, leveraging storytelling and community-driven content to foster excitement and build brand loyalty. By monitoring analytics and participant feedback, I optimized campaigns in real-time to maximize reach and engagement.
Additionally, I collaborated with Nike’s creative and marketing teams to align digital efforts with the overall campaign goals, ensuring a cohesive brand presence across all touchpoints. My efforts contributed to increased online registration, community involvement, and overall event success.
GrowingGreat
I led Corporate Partnerships and Social Strategy for GrowingGreat, a nonprofit dedicated to nutrition education through STEM activities, overseeing relationship development with key corporate sponsors while driving digital engagement to amplify the organization’s mission.
I partnered with corporate contacts who are aligned with GrowingGreat’s values, developing collaborative campaigns, sponsorship opportunities, and fundraising initiatives that strengthened corporate engagement and increased financial support.
On the social strategy side, I crafted and managed content across digital platforms, ensuring a consistent and impactful narrative that resonated with GrowingGreat’s community. My efforts contributed to both increased brand visibility and sustainable fundraising growth for the organization.
Pranamaya
I managed Product Marketing and Email Sequence Planning for Pranamaya, overseeing strategy and execution to drive customer engagement and sales for the brand’s online yoga and wellness offerings.
For product marketing, I developed go-to-market strategies for new course launches, ensuring messaging, positioning, and promotional assets aligned with Pranamaya’s brand and audience. I collaborated with designers and content creators to craft compelling product pages, social campaigns, and digital ads that effectively communicated the value of each program.
On the email marketing side, I designed and implemented marketing emails to nurture leads, engage customers, and drive conversions. This included welcome series, abandoned cart emails, promotional campaigns, and ongoing content-driven newsletters. By analyzing open rates, click-through rates, and conversion metrics, I optimized sequences to improve engagement and maximize revenue.
Through a data-driven approach and compelling storytelling, I helped enhance customer retention and increase course enrollments, strengthening Pranamaya’s digital presence and sales performance.