While at Nike, I spearheaded the digital support of the Nike Women’s Half Marathon in San Francisco, Washington D.C., and Toronto.

My role involved setting a content strategy for the six months leading up to each race, across Nike.com, social media (@nikerunning, @nikewomen, @nike, and @nikesportswear), and email. I also helped develop a web-based training app.

In addition to the women’s race series, I supported seasonal brand initiatives and events. Prior to this role, I was a community manager for @nikerunning and @nikewomen.