I was hired by Square Organics to help rebrand the grocery supplier as a lifestyle brand in support of their strategic effort to shift to DTC. Working closely with the CEO, I helped define their brand values so that they materialized through content across multiple touch points and created a brand strategy that supported the objective of empowering a generation of empowered women through organic food.
I built an SEO-optimized content hub called Mood Board (no longer active but link is still visible) that could be repurposed across email and social media and included content buckets like monthly horoscopes, health tips, beauty hacks, and storytelling from leaders in our community. I also planned and executed brand campaigns for International Women’s Day and Earth Day.
“Kelsey was integral in formulating Square Organics’ overall marketing strategy and worked very closely with me to ensure that our messaging was intentionally focused on creating a community of empowered women. She was a highly contributing and valued team member.”