Services
Brand Strategy
Not sure where to even begin? I work with small businesses to help build out a thoughtful marketing strategy that will meet your business goals. This includes determining who your target market is, what channels will be most effective in reaching that audience, and outsourcing the best talent to bring your marketing plan to life.
Brand Development
Having a brand identity is essential if you want to stand out. Oftentimes, I’ve found that the heart of the brand is created the moment a founder has the idea for their business. Therefore, rather than push my personal taste on a brand, I work closely with you to amplify the brand’s soul, by developing a brand voice and aesthetic that effectively reaches your target audience.
Email Marketing
Email marketing is the least sexy and most efficient form of marketing. I help build segmented audiences so that you’re getting the most bang for your buck from each email. Copywriting, content sourcing, and reporting on metrics are all included.
Graphic Design
Whether you need a site banner, Instagram graphics, or a t-shirt design, I work mostly on Photoshop to deliver top-notch creative.
Copywriting
All out of ideas for your Instagram post? I can help you write a snappy caption or longer form storytelling if you prefer. I write ad copy, SEO copy for your website, email copy and I blog for brands.
Social Media
Everyone knows that having a social presence is essential to the success of your business, but fewer know exactly what that entails. I build social strategies & am available to execute against that strategy: Writing copy, sourcing content, managing your community, providing customer support, managing influencers, and reporting on analytics.
Influencer Marketing
You can tell people how beautiful, tasty, life-changing, incredibly innovative and delightful your product is all day long, but it won’t mean as much when it comes straight from the source. I work with social influencers to build authentic relationships so that they’re singing their praises from the rooftops, while staying in alignment with your brand.
Content Strategy + Creation
Content is king, as Confucius once said (I think that’s how it went.) Does sourcing your own content feel a little overwhelming to you? You’re not the only one. I can help you narrow down your content sources, whether that’s user generated content, influencer sourcing, photography, simple graphics, and copywriting.
Events
Events can be an incredibly powerful way to gain customer loyalty. By creating an experience that evokes an emotional response, it’s very likely that people will not only get exposure to your brand, but feel attached to it. I have experience working on large-scale events like the Nike Women’s Race Series and the Nautica Malibu Triathlon as well as organizing smaller events like influencer networking events and local beach cleanups that are hosted by the brand.